Responsibilities
- Develop communication strategies in sync with GTM strategies;
- Identifies the main events that can serve to achieve business objectives. Recommends participation based on audience profile, negotiates and organizes events, evaluates the financial and non-financial impact of participation. Proposes the annual Event Calendar budget;
- Collaborate with partner ecosystem in defining and executing co-marketing programs – press releases, newsletters, webinars, podcasts;
- Create or oversee all marketing collaterals to ensure a consistent and positive messaging and branding;
- Develop relationships and work with media outlets, journalists, influencers, and subject matter experts;
- Manage the communications budget.
Requirements
- Experience in managing digital/inbound marketing agencies;
- 3+ years of relevant B2B tech experience (digital marketing, SEO, Performance Marketing, Affiliate Marketing).
