Responsibilities
- Develop the digital marketing strategy to support the financial goals;
- Supervise all revenue channels to generate leads via affiliate marketing, pay-per-click campaigns, link exchange, banner exchange, display network or other digital marketing techniques;
- Build Ideal Customer Profile and calibrate messages according to customer needs;
- Convert website traffic through calls to action and landing pages;
- Provides specific support for all digital communication – newsletters, direct mailings, digital campaigns, blog posts, landing pages, podcasts, webinars;
- Use specific tools to track conversion rates and optimize digital campaigns to maximize ROI [GDN, Analytics, Semrush, Moz, ZoomInfo, Hotjar, Hubspot, etc]
- Collaborate with specialized third parties to provide SEO/Performance marketing;
- Manage the digital marketing budget.
Requirements
- Experience in managing digital/inbound marketing agencies;
- 3+ years of relevant B2B tech experience (digital marketing, SEO, Performance Marketing, Affiliate Marketing).
